Hi, I’m Cassy.
Product Design Leader
I have deep experience doing design, research, and strategy. I know the craft, how to find the right problem, and how to solve it. I have experience designing across healthcare, finance, SaaS, consumer, and enterprise. I am a doer who values quality, test-and-learn cultures, and data-driven design. I use AI and get into the code when it makes sense.
I like to solve meaningful problems that are also challenging. I especially love technically complex products. I highly value team cultures that practice transparency, psychological safety, growth, and fun!
Selected Case Studies
Designing a new way for commuters to find the right ride.
Redesigning the software behind one of the world's most well-known retail experiences.
Proving that small, research-led changes can have a big impact.
Raising the quality bar, resulting in multiple team impacts and several AI enablement wins.
Strategy and design for a mobile and web medical diagnosis and treatment content software.
Where AI Accelerates My Process
I use AI to collect, synthesize, do the production work, and support my craft so I can focus on where I add the most value. That means exploring more ideas, creating high-performing experiences, maintaining a high craft bar, and getting to real learnings more quickly.