Hi, I’m Cassy.
Hands-on Product Design Leader
I have 22+ years of deep experience doing design, research, and strategy. I know the craft, how to find the right problem, and how to solve it, even when it’s technically complex and messy. I use AI and get into the code when it makes sense.
I want to solve hard, fun problems that meaningfully impact the people who use what we build. I am a doer who values quality, test-and-learn cultures, and designing with data.
Selected Case Studies
Designing a new way for commuters to find the right ride.
Redesigning the software behind one of the world's most well-known retail experiences.
Proving that small, research-led changes can have a big impact.
Raising the quality bar, resulting in multiple team impacts and several AI enablement wins.