Hi, I’m Cassy.
Hands-on Product Design Leader
I am an AI-enabled, code-shipping player-coach with 22+ years of experience changing how teams work, shifting what products get built, and making users, teams, and businesses happier.
I live for the messy, technically complex problems where the path forward isn't obvious, and there are a lot of ideas about what needs fixing. I work across design, research, data, and strategy, collaborating with the people who know the problem best to understand and decide what matters. I care about building the right thing and seeing the difference it makes.
Selected Case Studies
Designing a new way for commuters to find the right ride.
Director, Product Design
Leadership - Design Strategy - Stakeholder Alignment - Brand Integration
Redesigning the software behind one of the world's most well-known retail experiences.
Proving that small, research-led changes can have a big impact.